Twitter Illiterate? Mastering the @BC's - NYTimes.com - 0 views
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John Evans on 29 Nov 13" Using Twitter sounds so simple. Type out no more than 140 characters - the maximum allowed in a single tweet - and hit send. That's all, right? Not quite. Twitter's interface may look simple, but it is not, and its complexity has turned off many people who tried the service. This is a problem because one of the big questions facing Twitter before it starts trading as a public company, perhaps as early as next month, is whether it can attract enough users to become a robust outlet for advertising dollars. Although Twitter brings in money from advertising, it does not yet sell enough ads to make a profit. "